Yodel Festival

Yodel Festival at Teder is a branding project created as part of a Multi-Platform Design course, where we were asked to develop a complete visual identity for a music festival. The project reimagines Teder as the host of a contemporary Yodel Festival, merging traditional Alpine culture with Tel Aviv's urban nightlife. Drawing inspiration from Swiss visual heritage, the identity combines Gothic typography, multilingual typography, and a bold contemporary graphic language to create a visual system that feels both historic and experimental. The branding was applied across a wide range of festival touchpoints, including posters, merchandise, beer labels, social media assets, and environmental graphics.